February 2019 – Techs Pod

Month: February 2019

Guide to Public Relations for Startups: How To Hit a PR Home Run

By Madison 0 Comment February 26, 2019

As a PR agency, one of the most common things we hear from early-stage startups is “we want to get on TechCrunch.” pro tip 4 startups: focus on customer reaction 2 ur product, less on investor / press reaction 2 ur pitch. don't pay the rent. — Dave McClure (@davemcclure) Generally, this statement is faced […]

The Benchmark Report on EU Startup Ecosystems from EU Startup Monitor 2018

By Madison 0 Comment February 25, 2019

The European Startup Ecosystem is maturing. The EU Commission initiated “EU Startup Monitor” presents comparable data for startup ecosystems in Europe, which due to the lack of a common startup definition and use of various research methodologies has not been possible before. EU startups are growing everywhere and with countless initiatives from both governmental and […]

CAC Doesn’t Have to Rise as You Grow

By Madison 0 Comment February 23, 2019

One of the most important metrics for is customer acquisition cost also known as, CAC. One debate is whether the cost rises or falls over time. The argument for rising CAC is the next marginal customer is generally harder to acquire than your last customer. The argument for falling/stable CAC is that as companies get […]

Crunchtime: Hitting Your End of Year Sales Quota, Following Up With Sales Prospects and Closing Deals – Part 3

By Madison 0 Comment February 22, 2019

Looking at your fourth quarter sales forecast and strategizing how to reach your quota can require an all-out blitz. The first installation of our sales crunchtime blog series looked at how to effectively manage your time to be as efficient as possible. The second dove into how to prioritize prospects and reach out to leads. […]

How to Measure Customer Health in SaaS: A Case Study Featuring Zuora

By Madison 0 Comment February 21, 2019

In software, there are a few ways to measure the health of the customer base and stickiness of the product. does a nice job of showing four measures of customer health in . We review the four ways to measure customer health, featuring Zuora in the following piece. 4 ways to measure customer health in […]

Crunchtime: Hitting Your End of Year Sales Quota and Prioritize Sales Leads – Part 2

By Madison 0 Comment February 19, 2019

In part one of the sales crunch-time blog series, we looked into end-of-quarter time management strategies and efficient prospecting. In part two, we’ll look more deeply into prioritizing your prospects and contacting leads to get the best results.   Score your leads Time is of the essence, so is probably most important in the fourth […]

7 Big Lessons We Learned on How to Sell a Patent

By Madison 0 Comment February 18, 2019

In 2017, we had a death in the portfolio. Once all the employees left, the only remaining assets were some patents, servers, domains, and a lot of code. Recently, we managed to learn how to . Here is what we learned on how to sell a patent: How to sell a patent in 7 steps 1. […]

2018: The Year of the Unicorn

By Madison 0 Comment February 16, 2019

What is a unicorn company? Simply put, privately held companies with post-money valuations at or above $1B are categorized as unicorns. This designation is reserved for startup companies poised for significant growth in the near future. There’s no sure-fire way for spotting these companies, but there are trends that we can extract from this year’s […]

5 Common Mistakes CEOs Make

By Madison 0 Comment February 15, 2019

As the CEO, you’re responsible for everything. A CEO serves as the public face of your company, liaise between the board of directors and employees, and make sure your team feels heard and happy. For better or worse, your decisions impact every aspect of the business, from the bottom line to employee happiness. My experience […]

Crunchtime: Hitting Your End of Year Sales Quota – Part 1

By Madison 0 Comment February 13, 2019

By the time the end of the quarter rolls around, salespeople across the world look for ways to reach their quota. Hopefully, by the time the next deadline arrives, you’ve reached your sales goal and don’t have to scramble to put deals together. However, that’s not always realistic for everyone. To help you out, we’re […]